‘Eat Right to Play Right’ Community Programme Gets An Extra Boost With New Partnerships And Additional Funding
Petaling Jaya, August 28, 2018
– Zurich Malaysia’s long-term integrated community programme – ‘Eat Right to Play Right’ (ERTPR) – aims to step up its commitment to promote the wellbeing of children with the formation of strategic partnerships with sporting bodies Football Association of Malaysia (FAM) and Malaysia Connecting Communities (MCC), as well as leading hypermarket chain Mydin Malaysia. ERTPR was established in 2016 in partnership with local non-governmental organisation, One Goal Malaysia (OGM) to tackle child malnutrition issues by educating children on the importance of nutrition and healthy eating, as well as to encourage physical activity and good sportsmanship, by using grassroots football as a platform.
The announcement took place at Wisma FAM in Kelana Jaya, and was attended by Dato’ Haji Hamidin, President of FAM; Stuart Ramalingam, General-Secretary of FAM; Terry Leong of World Vision Malaysia and spokesperson for OGM; and Sabariah Mohd, Head of Marketing and Brand Communications for Mydin Malaysia. Also present to witness the event were Mark Heasman, Senior Programme Manager of Z Zurich Foundation.
Speaking at the event was Philip Smith, Chief Executive Officer of Zurich Life Insurance Malaysia Berhad, who explained Zurich Malaysia’s commitment in developing sustainable initiatives that create lasting, positive impact for the society. “At Zurich, sustainability underpins everything that we do; whether it is in designing innovative solutions for our customers or investing our resources for the betterment of the local communities in which we live and work. The ERTPR programme reflects our long-term commitment to help improve the wellbeing of children in Malaysia and we are very pleased to work with our strategic partners to elevate its reach and awareness to more communities across the country.”
As the ERTPR programme crosses the mid-term mark of its initial duration of four (4) years, Z Zurich Foundation has committed an additional grant of approximately RM9 million; bringing the total grant for the programme to RM13 million. The grant will enable the extension of the ERTPR programme to six (6) years (ending in 2021) and the implementation of on-ground activations and events to drive mass awareness and interest in the programme.
Upcoming initiatives include:
- State Youth Football Tournament, which is open to football clubs and communities with players between the ages of seven (7) and 14 years. Participants will have the opportunity to participate in nutrition-based games and activities;
- Youth League Partnership with MCC, of which participants of the league will be educated on the importance of nutrition and healthy eating habits;
- Supermarket Partnership with Mydin Malaysia, through roadshows and on-ground activations; and
- Football Sports KOL Engagement and Content Seeding
“Through sustained grassroots football engagements over the last two and a half years, we have seen positive improvements in the ERTPR communities. For instance, our assessments showed that 48.1% of children have increased their understanding about nutrition after participating in the ERTPR programme. Hence, we are extremely delighted to note that the programme has now been extended to six years. With this, we will be able to engage more communities to advocate proper nutrition and healthy lifestyles for children.” said Terry Leong, spokesperson for OGM.
Since its inception, the ERTPR programme has trained approximately 240 community coaches and reached more than 3,000 children across Kedah, Perlis, Kuala Lumpur, Selangor, Negeri Sembilan, Sabah and Sarawak. By the end of 2021, more than 5,000 children across 260 active communities are expected to have benefited from the ERTPR programme.
Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 54,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com
Zurich General Insurance Malaysia Berhad
Zurich General Insurance Malaysia Berhad (ZGIMB), as part of Zurich Insurance Group, is an established general insurer headquartered in Kuala Lumpur. ZGIMB caters to the protection needs of individuals and business owners through a wide range of general insurance solutions covering motor, travel, property, financial and personal lines, small to medium enterprises as well as large industrial risks. Together with its dedicated employees, agency force, distributors and partners, supported by more than 35 branches nationwide, ZGIMB is committed to help its customers understand and protect their valuable assets and businesses from risks. Additionally, shariah-compliant general takaful solutions is made available to customers through its sister company, Zurich Takaful Malaysia Berhad. Further information about ZGIMB, visit www.zurich.com.my
Zurich General Takaful Malaysia Berhad (ZGTMB)
Zurich General Takaful Malaysia Berhad (ZGTMB) is one of Malaysia’s leading general takaful operators. It is a member of Zurich Insurance Group and the sole provider of shariah-compliant general takaful products within Zurich. With more than a decade of Takaful market expertise, ZGTMB offers an extensive range of general takaful solutions spanning motor, travel, property, financial and personal lines, small to medium enterprises as well as large industrial risks. Together with its dedicated employees, agency force, distributors and partners, supported by its nationwide branch network, ZGTMB is committed to help its customers understand and protect their valuable assets and businesses from risks. Additionally, conventional general insurance products are made available to customers through its sister company, Zurich General Insurance Malaysia Berhad. Further information about ZGTMB, visit www.zurich.com.my
Zurich Life Insurance Malaysia Berhad
Zurich Life Insurance Malaysia Berhad (ZLIMB), as part of Zurich Insurance Group, is an established life insurer headquartered in Kuala Lumpur. Through its diverse range of life insurance products, ZLIMB provides protection, medical and health, savings and investments solutions to address its customers’ financial security needs. Together with its dedicated employees, agency force, distributors and partners, supported by more than 25 branches nationwide, ZLIMB is committed to help its customers understand and protect themselves from risks. Additionally, shariah-compliant family takaful solutions is made available to customers through its sister company, Zurich Takaful Malaysia Berhad. For more information about ZLIMB, visit www.zurich.com.my
Zurich Takaful Malaysia BerhadZurich Takaful Malaysia Berhad (ZTMB) is one of Malaysia’s leading Takaful operators. It is a member of Zurich Insurance Group (Zurich) and the sole provider of Takaful products within Zurich. With more than a decade of Takaful market expertise as well as an extensive range of Family and General Takaful solutions, ZTMB caters to the various needs of customers, serving over 1.1 million certificate holders nationwide. Together with its dedicated employees, agency force, distributors and partners, supported by more than 13 branches nationwide, ZTMB is committed to help its customers understand and protect themselves from risks. Additionally, conventional products of General and Life Insurance are made available to customers through its sister companies, Zurich General Insurance Malaysia Berhad and Zurich Life Insurance Malaysia Berhad. Further information about ZTMB, visit www.zurich.com.my