Watch Our Eat Right to Play Right Video
Leveraging on the power of football and Malaysia’s passion for the sport, this programme seeks to use football as a platform to educate children on the importance of nutrition as well as instilling self-discipline and sportsmanship. Through this collaboration, ZIMB, with support from the Z Zurich Foundation, pledges its support by contributing RM1milion per year to develop and co-execute the Eat Right to Play Right programme for four consecutive years as part of ZIMB’s long-term Corporate Social Responsibility (CSR) effort driven by its#TrueLoveForOurChildren initiative.
Under the programme, a series of football clinics as well as other community-based activities will be conducted for boys and girls aged between five to 12 years old from various backgrounds in selected communities covering both Peninsular and East Malaysia.
With a target reach of 10 states including the vicinities of Kuala Lumpur, Selangor, Kelantan, Sabah, Perak, Kedah, Johor as well as Sarawak, these communities, both urban and rural, were identified based on their needs, nutritional status and poverty levels. Trained community coaches will be conducting the weekly football sessions, which have been tailored to be fun, educational and interesting whilst educating the children on how to eat healthily and wisely.