Our Purpose and Values

The insurance industry is changing in some exciting ways, and so are we. Our customers have different needs and expectations based on their experiences with other changing sectors. Our competitors are taking on new shapes, and our role as risk experts is being expanded by the digital revolution which is rewriting the rulebook for many elements of our business.

To get prepared for these very different needs and expectations, we need to forge ahead with our strategy that is rooted in customer focus, simplification and innovation. But we also need to go deeper. If we are going to have clarity on what we offer to our customers in a digital age, we need to have clarity on why we are relevant to them and how we deliver that relevance. To do that, we need to have clarity on our purpose and values.

The new purpose and values statements are a new and simplified approach to articulating why we are relevant and how we deliver that relevance, no matter where these transformational forces take us. These statements better align with our customer-focused strategy, and provide a “north star” to understanding how we can thrive in this era of change.

Our purpose:

To protect you.
To inspire confidence.
To help you reach your full potential.

Though simple, these three statements go beyond what it is we do for our customers and embrace the more fundamental impact we have on people’s lives. They capture the core essence of what we provide, enabling people, business and communities to face a world of risk with confidence. When looking at how we’ll deliver going forward, we will evolve our Zurich Basics and condense them into three core values:

We embrace new ideas to exceed customers’ expectations.
We are one team and value the diversity and potential of every individual.
We deliver on our promises and stand up for what is right.