The insurance industry is changing in some exciting ways, and so are we. Our customers have different needs and expectations based on their experiences with other changing sectors. Our competitors are taking on new shapes, and our role as risk experts is being expanded by the digital revolution which is rewriting the rulebook for many elements of our business.
To get prepared for these very different needs and expectations, we need to forge ahead with our strategy that is rooted in customer focus, simplification and innovation. But we also need to go deeper. If we are going to have clarity on what we offer to our customers in a digital age, we need to have clarity on why we are relevant to them and how we deliver that relevance. To do that, we need to have clarity on our purpose and values.