Zurich Malaysia: Setting the Benchmark in Customer Commitment and Sustainable Impact

The world of insurance and takaful solutions is characterised by shifting customer demands, evolving societal risks, and a greater focus on innovation and sustainability. To adapt to these dynamic changes, Zurich Malaysia has positioned itself as a responsible corporate citizen, dedicated to customers, the planet, partners, and people.

This commitment was recently celebrated and recognised at the Insurance Asia Awards 2023, where Zurich Malaysia was awarded the prestigious “Customer Service Initiative of the Year” award. It is a testament to Zurich Malaysia’s dedication to going beyond the conventional, ensuring that every customer interaction is maintained at the highest quality and calibre.

Junior Cho, Country CEO/Head of Zurich Malaysia, said, "We are deeply honoured to receive the Customer Service Initiative of the Year award at the Insurance Asia Awards 2023, reaffirming Zurich Malaysia's unwavering commitment to 'Care for What Matters’ and embracing innovative practices. Our continuous enhancement of customer experiences showcases our genuine care for our people and our customers."

Zurich Malaysia has recognised the evolving needs of Malaysians in the digital age and has seamlessly integrated technology into its services. By harnessing the power of AI and data analytics, Zurich Malaysia has revolutionised its customer service experience, streamlining processes with modernisation and personalised experience solutions.

Embodying care in countless approaches with ‘Care For What Matters’

Zurich Malaysia sets itself apart as a leading force in the insurance and takaful industries by consistently demonstrating its dedication to innovation and customer-centric products and solutions. Being the only global brand that holds all four insurance and takaful licenses, Zurich Malaysia offers a broad range of insurance and takaful solutions under one brand to ensure that customers have comprehensive and bespoke coverage based on their personal needs.

Reaffirming its commitment to creating a brighter future through positive impact, Zurich Malaysia has launched the new ‘Care For What Matters’ brand campaign, which encompasses an array of impactful initiatives to embrace a sense of responsibility towards what truly matters. Mr. Cho added, "We firmly believe that our actions today pave the way for a brighter tomorrow. Our ‘Care For What Matters’ brand campaign is an extension of our ongoing efforts in supporting and caring for people from all walks of life. It signifies our determination to create a brighter future for Malaysians that is not only financially secure but also socially and environmentally responsible.

"Sustainability is a key focus for Zurich Malaysia, as demonstrated by its partnership with the Tropical Rainforest Conservation & Research Center (TRCRC). Through the Zurich Cares project, Zurich Malaysia is committed to long-term reforestation and community empowerment in Merisuli, Sabah. Over 4,169 endangered, rare and threatened tree species have been planted as of August 2023, surpassing initial targets of 3,000.

Additionally, Zurich Malaysia launched the Urban Climate Resilience Program (UCRP) in collaboration with the Z Zurich Foundation. This program aims to build sustainable and resilient communities that can withstand, recover from, and thrive in the face of climate-related disasters. The C40 Cities Climate Leadership Group (C40) and the Global Resilient Cities Network (R-Cities) will support local councils in Kuala Lumpur and Malacca respectively. Zurich Malaysia aims to be at the forefront of bringing impactful changes in the adaptation of systems in selected cities in Malaysia, ensuring enhanced support for those who are vulnerable.

Community Impact Initiatives

Zurich Malaysia’s outreach extends beyond environmental causes. Over the past year, Zurich has launched several programs to support local organisations and communities, including donations and zakat contributions. Also, Zurich Community Week was organised this year to raise awareness about mental health through the transformative power of art. Through various community investment initiatives, Zurich Malaysia endeavours to make a positive and lasting impact on the surrounding communities and remind all Malaysians about the importance of caring for oneself and others.

Zurich Malaysia's journey is defined by its efforts that extend beyond day-to-day business. With a focus on customers, the planet, partners, and people, Zurich Malaysia strives to make a real impact through sustainable initiatives, innovative technology, and enhanced customer offerings. When it comes to finding a partner that truly cares, Zurich Malaysia stands out, as its actions consistently demonstrate its dedication to ‘Care For What Matters’